The details, without the fine print.
Studio
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We are a branding & design studio for ambitious brands that are done looking almost right.
We live, eat, and breathe branding. It’s the world we’ve lived in for the past two decades and it’s a lane we’ll intentionally and happily stay in. If we aren’t experts in something, we’re always upfront about our capabilities and will bring in someone who is.
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Mostly consumer-facing, experience-led, and trust-sensitive brands — food and beverage, hospitality, finance, travel, outdoor, lifestyle, luxury and adjacent spaces.
We partner with both new/emerging brands with big plans as well as established brands ready for the next chapter.
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We keep our crew intentionally lean. Our goal has been and always will be to focus on brand development. We are not a full-service marketing agency, rather hyper-specialized brand experts who stay in our lane.
Seth Rexilius, founder and creative director, will be the primary contact for every project and relationship. This simplifies things for everyone and helps us avoid the context-switching and inefficient communication that inevitably comes with larger teams.
We have a tight network of specialists we can pull in to projects on an as-needed basis.
Small but mighty. No fluff here.
Process
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Put simply: Discover. Define. Design. Deploy. Simple shape, serious thinking.
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Depends on scope, but many branding projects land somewhere in the 3-6 month range, with larger brand+web engagements benefit from a longer engagement. If we’re starting laser-focused and keeping things simple, we can do a 2- or 4-week brand sprint to get you up and running.
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The answer to the golden question, of course, is “it depends.” Our minimum level of engagement is typically $10k, but there are exceptions. We’re always open to discussing.
In an ideal world, we engage in a 3-6 month phase of work that is comprehensive in its approach and execution. That would typically be in the $15-75k range, depending on a multitude of variables like how deep we go with strategy + research as well as how far we build the brand out.
After the initial scope of work, we’re happy to engage in a monthly retainer to help evolve and adapt the brand to market needs. Our typical monthly engagement is $3-8k.
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Yes. Some clients bring us in for a project, then keep us close for launches, campaigns, and ongoing brand support.
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A clear goal, a decision-maker, a workable timeline, and honest input. The best projects are a collaboration of your business expertise and our branding expertise.
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Sometimes. If there’s a smart, focused first move ‚— especially in a space we haven’t done a ton of work in yet — we’re open. Always worth a conversation.
Work
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We love engaging with new or established brands at the root level, starting with thoughtful brand strategy, turning strategy into a cohesive, compelling identity design system, then helping your brand manifest itself consistently across every physical and digital touchpoint. If we are able to work through that process with you we are confident we can elevate your brand in overwhelmingly positive ways that impact your bottom line.
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Brand strategy, identity, messaging, packaging, websites, landing pages, marketing collateral and rollout support. We like building brand worlds, not random loose ends.
If we aren’t world-class in something, we’re quick to tell you that and utilize one of our strategic partnerships so that every hand touching the project is an expert in their particular field.
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Yes, if it’s the right piece we can. White a holistic approach to your full brand identity is ideal, a focused, smaller engagement might be a smart place to start for some.
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Yes. We shape positioning, messaging, headlines, and web copy so the words pull their weight. Great storytelling ensures the voice and visuals work together seamlessly to amplify their impact.
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We love designing digital experiences, and can be adaptive to different platforms.
For larger website projects, we have a strong network of strategic partnerships to lean on depending on the business needs.
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Short version: you own your brand. Once the project is paid in full, you get full rights to use the final approved work for your business however you need. Behind the scenes, copyright usually starts with the creator and is then transferred or licensed to the client via contract, so clear language in the agreement is the standard way studios and clients handle ownership.
Deliverables
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Whatever the work calls for: strategy docs, logo variations, messaging/narrative frameworks, print-ready packaging, source files for websites and social graphics, templates, guidelines, and launch-ready assets.
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Yes. Final files come packaged for real-world use, not just admiration. We’ll ensure you have photos, fonts, and all the supporting design elements along with how to use them.
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Absolutely. We love to stay involved through rollout, handoff, and all the little details that make the work actually land.
Fit
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You understand brand work is an investment and requires intentional thought and space for creative atio.r
You care about design, but not just as decoration.
You want strategy, taste, and a brand that feels more distinct than “good enough.”
You trust us as experts. We value your contributions and feedback greatly and will ask you to trust us to lead you through the creative process.
You are a good human who values respect, integrity, manners and enjoying the work.
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Very well. We play nicely with founders, marketers, other creative agencies and lean internal teams. Teamwork makes the dreamwork.
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Great. We don’t have to bulldoze everything on day one of every project. We can refine what you have, expand on it, or help you decide whether it’s time for a deeper rethink.
Contact
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Use the contact form and tell us what you’re building. If it feels like a fit, we’ll set up a discovery call.
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Great. We don’t have to bulldoze everything on day one of every project. We can refine what you have, expand on it, or help you decide whether it’s time for a deeper rethink.
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Ask away. We’re here to simplify the complex and clear the air, not create a maze.