Case Study: Dr. Smoothie Rebrand

While Dr. Smoothie has been a staple in the healthy smoothie market for more than 20 years, their brand identity was failing to properly represent the freshness, deliciousness and innovation that they uniquely bring to bear in their full-line of beverage products. The time had come to signal a change in ownership and a fresh commitment to creating quality, healthy products that today's consumers need.

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Seth Rexilius
The Art of Differentiation

But this definition gets to the heart of what a good brand does. It identifies, crafts and expresses something about your brand that is supremely unique to you. And a strong brand does this in a way that sets them apart from the competition and resonates with their audience in memorable ways.

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Seth Rexilius
What We Believe

WE BELIEVE IN THE POWER OF DESIGN.

WE BELIEVE THAT DOING GREAT WORK CAN BE REALLY SIMPLE.

WE BELIEVE IN THE POWER OF FOCUS AND MOMENTUM.

WE BELIEVE THAT LIFE IS BIGGER THAN US AND THE WORK WE MAKE.

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Seth Rexilius
Excellence Slays Perfection

Often, our pursuit of perfection eventually begins to move us laterally. You reach a point in every creative process where new ideas and attempts to better the end product stop propelling it forward and start shifting it side-to-side

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Seth Rexilius